Proximity Marketing is a marketing technique which utilizes location technologies to communicate directly with customers at the right place at the right time. They draw customer’s attention with the latest offers. There are various technologies that allow appropriate offers for each kind of customer. This is one of the most common ways that businesses track consumers. Proximity marketing isn’t one single technology; it can actually be implemented utilizing a number of different methods. Proximity marketing is also known as Hyper-Local marketing.
Once the proximity marketing plan is developed and implemented, it should be constantly monitored and adjusted. The digital and interactive nature of most proximity marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.
Proximity marketing is about reaching out to customers based on the accurate position and not a virtual geofence. This makes the communication more contextual and personalized. A deeper understanding of the local environment can also lead to improved marketing effectiveness.